Sandaru Suranjaya - Senior Product Manager

👋 Hi, I am

Sandaru Suranjaya

I design and lead products that inspire engagement, form habits, and scale with impact. From AI-powered tools to award-winning mobile apps, I've built across industries — always placing the user and measurable outcomes at the core.

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About Me

I'm Sandaru Suranjaya, a Senior Product Manager with over 7 years of experience turning bold ideas into digital products that people love to use. I work at the crossroads of strategy, design, and AI, building intuitive experiences that drive engagement, retention, and revenue.

At Mindvalley, I led the gamification of meditations, boosting engagement by 115%, and redesigned the iOS app that's now preloaded on Apple demo devices worldwide. Before that, at Arimac, I helped pioneer South Asia's tallest humanoid robot and scaled gaming products to 100K daily active users.

7+
Years Experience
300K+
Users Impacted
4
Award-Winning Products

Skills & Expertise

Product Strategy & Execution

  • Product Vision & Roadmapping
  • Go-To-Market Planning
  • Agile Product Lifecycle
  • 0→1 Product Development

Data & Growth

  • A/B Testing & Experimentation
  • Engagement & Retention Analytics (Amplitude, Mixpanel)
  • Data-Informed UX Optimization
  • Funnel & Cohort Analysis

Leadership & Communication

  • Executive Stakeholder Alignment
  • Public Speaking & Facilitation
  • Developer Relations & Community Building
  • Cross-Functional Team Building

Featured Projects

Gamifying Mindvalley

Challenge: User engagement with meditation content had plateaued, impacting retention metrics.

🎯 What I Did

Conceptualized and launched gamification features — including meditation streaks, daily targets, and achievement badges — to foster habit formation.

📊 Impact

  • 📈 +115% increase in weekly engagement
  • 📆 +27% boost in repeat meditation sessions
  • ⚡ Recognized internally as a culture-shifting product improvement

Mindvalley NextGen iOS App

Challenge: User complaints about discoverability, outdated UI, and friction in content access.

🎯 What I Did

Led the redesign and launch of a new iOS app in just 4 weeks — improving navigation, simplifying the player UI, and adding gamified dashboards.

📊 Impact

  • 📱 App was selected by Apple to be featured on iPhone 16 demo devices globally
  • 🏆 Won Technology Excellence Award (Asian Business Review, 2025)

Social Reach (COVID-19 Response Tool)

Challenge: Combat misinformation during Sri Lanka's COVID-19 crisis.

🎯 What I Did

Built a social listening platform leveraging NLP and sentiment analysis to detect viral misinformation, in partnership with the Sri Lankan Government.

📊 Impact

  • 🛡️ Used in national pandemic response
  • 🤝 Set a benchmark for data-driven governance tools

IMI Games: EdTech Meets Gaming

Challenge: Launch an educational gaming platform from scratch with regional partnerships.

🎯 What I Did

Led product development, roadmap, and go-to-market in collaboration with brands like Unilever and Etihad.

📊 Impact

  • 🕹️ 100K+ active users within first year
  • 🏅 Awarded Silver at NBQSA 2021 for product innovation

Work Experience

Mindvalley
2023–Present
Senior Product Manager
Own the vision, strategy, and execution for key engagement features of a global personal growth platform serving 300K+ subscribers.
  • 🚀 Increased weekly content engagement by 115% through gamification
  • 🧠 Delivered offline meditation experience — improved retention
  • 🏆 App recognized by Apple and awarded regionally for innovation
Arimac
2020–2022
Senior Product Manager
Led cross-functional product squads building EdTech platforms, hyper-casual games, and AI-driven national tools.
  • 🕹️ Launched IMI Games with 30K+ DAUs, scaled to 100K+ active users
  • 🤖 Spearheaded South Asia's tallest humanoid robot project — "Diyazen"
  • 🔍 Built Social Reach misinformation monitoring tool for COVID-19 response
Dialog Axiata
2018–2020
Product Evangelist
Championed B2B telco APIs across South & Southeast Asia.
  • 🌏 Ran 10+ hackathons in 4 countries
  • 🛠️ Led cross-border API storefront integrations with Smart Axiata
  • 🎤 Drove developer community engagement and training programs

Let's Connect

Let's collaborate, speak, or build together.

🔗 LinkedIn